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Firstly, it's important to understand the essentials.

These platforms typically work by allowing you to create campaigns, set your budget, and target specific demographics or audiences. You can then analyze the performance of your campaigns in real-time and make adjustments as needed.

Pros of using self-serve ad platforms are plentiful. They are budget-friendly, flexible, and offer a high degree of authority. You can execute campaigns whenever you need, and you have the ability to try out different tactics to find what works best for your business.

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